Using Facebook Live To Boost Engagement And Product Awareness


In the last few years, it has become common to come live on Facebook. You will have seen many people coming to Facebook Live. More than 1 million people use Facebook daily. Not only celebrities but ordinary people also use it. You can also use Facebook live streaming to come live on Facebook. To come live on Facebook, we need to know what is Facebook Live?

What is Facebook Live?

Facebook launched Facebook Live in 2016. CEO Mark Zuckerberg launched Facebook live with a broadcast on the 6th of April2016. Through Facebook Live, you can direct your video to your friends, relatives. You can also use Facebook Live in your business, product advertisement. Internet speed must be good for Facebook to come live. So let's know the easy way to come live on Facebook. So that you can connect with your audience quickly and reach your offer to more people.                                                                                   Information about your product, its quality, how it is different from other products, your product information can be accessed by people through Facebook Live.

Go Live On Facebook

  • Sign in to your account.
  • Go to your Facebook page.
  • Click on the "Live" button.
  • Inside the "Create" Section.                                                             This will open the live broadcast window, where you have to select “camera” to use a webcam to broadcast, or “connect” to broadcast using live streaming software. In this case, we are going to select “connect” so we can configure the live stream with external software, using the information provided in this window.

To add your information to the broadcast

  • Click on the "Share" menu button.
  • Enter the description of your Live broadcast.
  • Add the title of your Live broadcast into the "title" field.
  • Add your keyword into the "tags" field.
  • Click on the "setting" tab.
  • You can on the "interactive" tab.
  • Click on the "Save" button.
  • Click on the "go live" button.
Why Use Facebook Live Video For Your Product Awareness?

In today's time, there are hardly any people who do not use Facebook. According to statistics more than 1 billion people use Facebook. You can guess from this, how useful it will be to use Facebook Live. To advertise any product well, you can make videos by using Facebook Live. In the video, you can give a piece of good information about your product. Which will keep your business moving day by day. Through Facebook Live you can directly interact with people, and you can know the reaction of people towards your product. Which will be good for you and also for people.

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