Email Marketing


Hey everyone, Welcome to our newest topic Email Marketing.                       Emails are very important for everyday life and business. Most people take email for granted because it is the easiest thing to use and understand. Most people are not aware that email also helps in promoting business producers and services. Email marketing is one of the different efforts to promote your business. That informs people about new products, discounts, and other services on your email list.

What is E-mail?

The answer to what is email is probably known to all because we all use email. The full form of email is electronic mail. Due to which the users use to communicate with each other.

History of Email?

The world's first mail was sent by Ray Tomlinson for the first time in 1971, an email sent to him by Tomlinson himself, in which he wrote the first line of the keyboard "QWERTYUIOP". They transmitted through ARPANET.

How E-mail Marketing Works?

The two biggest advantages of email marketing are price and ease. Compared to other types of marketing, emailing is an inexpensive way to advertise your company and its products or services. A regular newsletter is a simple and effective way to send updates about your company, upcoming events, and special offers. Email software also makes it easy to schedule automated promotional emails for customers who haven't purchased them recently. Email marketing allows you to target particular groups of customers or even specific individuals. Offering individual customers special birthday deals on merchandise or services is one way to do this.

Are You Marketer? Do You Own A Business? The You Need Email Marketing

If you want to advance your career and business, then read the following lines carefully

  • 94% or more of internet users use email as their primary contact method.

This means that, with email marketing, you’ll be able to reach many more

users than through any other marketing channel, even social media!

  • With email marketing, you’ll be able to keep leads and customers

informed about your brand or business, and to send them incentives such

as coupon codes and exclusive offers to encourage brand loyalty!

  •  Up to 90% of emails are opened and clicked. This contrasts with

impressions on social media, where organic posts are only seen by around

2% of users because platforms drive more traffic to sponsored posts.

  •  Email marketing drives more sales: over 4% of email users buy something
from an email marketing campaign, whereas only 2.5% of search engine
users and a meager 0.6% of social media users buy something from a

campaign on those channels.

  • Email marketing is the most cost-effective marketing method around. On

average, an email marketing campaign generates $38 or more for every $1

you spend!

  • 72% of people prefer to receive promotional messages in their email

inboxes, compared to only 12% who prefer to receive them on social

media.

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